In this talk we’ll discuss how an experimental approach to product development will lead to the many small failures that are essential to achieving great outcomes. We’ll share stories from our experience in startups and enterprises, the mistakes we made along the way and how we came to the realisation we needed to approach building products differently.
We aim for you to leave knowing how to practically apply an experimental approach to your product development, how to create a culture of experimentation and to recognise the dangers of launching without learning first.